How we write is as much a part of Flowit Supply as how we look. Our words should feel like they come from one person: clear, practical and precise. Designers come to us for their next project, so every line should be plain and sure.
Three qualities define how Flowit Supply sounds, wherever we show up. Choose one to see what it means in practice.
We say what we mean in as few words as it takes. Each line leads with the most useful point.
The voice is easiest to understand in real copy. Each line here shows one rule at work.
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Say the thing first, then explain it. A reader who stops after the first line should still have the answer.
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Keep sentences short, with one instruction each. A second idea gets a sentence of its own.
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Use the words the reader already knows. Use real numbers wherever you have them.
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When something goes wrong, drop the personality. Say what happened and what to do next.
The same rules, side by side, in the places our copy shows up most.
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A few habits keep the voice consistent, whoever is writing.
If a sentence sounds stiff, say it the way you would to a designer, then write that down.
Put the most useful fact first, such as what the asset is. Background can follow.
If the same idea fits in fewer words, use fewer words.
Say only what the material supports. Readers should be able to rely on what we tell them.
A launch and an error call for different tones. Keep the voice steady and adjust the tone.