Photography should support the designers who use Flowit Supply. Images should look clear, practical and precise, suited to people who build websites. Choose or shoot images that help a designer picture the work.
Three qualities make a photograph fit Flowit Supply. Check each new image against all three before it is used.
Use even, natural daylight where possible. Avoid harsh flash and strong color casts.
Show designers at their desks or screens, doing actual design work. Nothing posed for the camera.
Keep one clear subject with open space around it, so headlines and the logo have room to sit.
These settings keep photographs from different shoots looking like one set. Apply them to every image.
Common choices when selecting or editing a photograph, with the right call beside the wrong one.
Show designers at work, focused on their screens.
Use models smiling at the camera.
Correct exposure and white balance, then stop.
Add filters, vignettes or heavy contrast.
Place type on the calm part of the image.
Set type across faces or busy detail.
Shoot or commission images that match this guide.
Use stock images that other brands also use.