Typeface
Geist is the one typeface for Flowit Supply, used for everything from headlines to captions. Keep to this single family so the brand reads the same on the website and in every asset.
Primary
Geist
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Classification
Neo-grotesque
a
Regular
a
Medium
Try it
Set a headline and a caption in Geist. Change the size and weight to see how it holds at each scale.
Size
WeightMedium
Sphinx of black quartz, judge my vow.
Hierarchy
Hierarchy tells readers what to read first. Build it with size and weight, then add position, capitals and color. Use these steps in order and avoid mixing in other styles.
DisplayMedium64pxLeading1Tracking−2.5%
Say the big thing
HeadingMedium40pxLeading1.1Tracking−1.5%
A headline that leads the page
SubheadingMedium24pxLeading1.25Tracking0%
A subheading sets up what follows
BodyRegular16pxLeading1.4Tracking0%
Body text is for reading. Keep it at a comfortable size with generous spacing, and let the headings above it do the shouting.
CaptionRegular12pxLeading1.4Tracking1%
Captions, labels and small print
Updated Oct 30, 2026